Spec ad for Dalston’s Soda Co

THE CHALLENGE

I made a spec ad for Dalston’s Soda Co. using only AI tools. Here’s how. No crew. No studio. No budget. Just a clear creative vision, the right prompts, and a obsession with consistency.

Here’s what the workflow looked like:

🎯 The brief: A 15-second cinematic brand film for Dalston’s Cherry — a real, growing UK craft soda brand with serious soul and an underrated visual identity. 🖼️

Step 1 — Hero stills Every shot started as an AI-generated image. I used the actual product packaging as a reference so the can stayed consistent across every single frame. 9 shots. 9 moods. One visual world.
🎬 Step 2 — Bringing them to life Each still became a video clip with its own camera movement — orbit shots, crash zooms, slow-motion pours, handheld street energy. Every clip was generated with a start frame and end frame so the motion had intention, not just randomness.
🔗 Step 3 — The full film All 9 references fed into a single 15-second multishot sequence with smash cuts, whip pans, speed ramps and full sound design. Dark UK club energy meets premium beverage commercial.

CONCEPT PROJECT

Spec ad for Dalston’s Soda Co spec video (No afilliate)

THE RESULT

The tools: Higgsfield · Nano Banana Pro · Kling 3.0 · Seedance 2.0

This is spec work — created independently to explore what’s possible when you combine creative direction with AI production tools. The future of content isn’t about replacing the creative. It’s about what happens when the creative has no limits. Open to projects.

Let’s build something.

#AIVideo #ContentCreation #SpecWork #CreativeDirection #AIFilmmaking #BeverageMarketing #Daltons #ProductionDesign