AL FORNO – AI generated brand film
AI-Powered Video Production | Spec Work
THE CHALLENGE
A premium 30-second cinematic commercial for Al Forno, an artisan pizzeria brand, produced entirely using AI tools. The brief was simple: make pizza feel like craft, not commodity.
The visual language draws from dark studio food photography, luxury brand advertising and high-end restaurant filmmaking — slow, deliberate, tactile. Every shot was designed to feel like it was captured on a real set with a real crew.
From concept development and storyboarding, to image generation, video production, voice over casting, sound design and motion graphics — the entire pipeline was built and executed with AI.
CONCEPT PROJECT
This spec commercial for Al Forno follows the full craft journey of artisan pizza making: from raw ingredients to the finished product. Shot in a cinematic dark blue studio environment with dramatic low-key lighting, macro probe-lens perspectives, and a premium voice over.
THE WORKFLOW
Credits: Creative Direction — Evan Image Generation — Higgsfield / Nano Banana Pro Video Generation — Kling 3.0 / Seedance 2.0 Voice Over & SFX — ElevenLabs Music — Epidemic Sound Motion Graphics — Hera.video
